He holds an MBA in Marketing and Human Resource Management and a PhD in Marketing Management. He has a strong academic background and has qualified the NET-JRF and SET in Management in addition to having a bachelor's degree in pharmacy. He has a varied career spanning 15 years, with 2 years spent in the pharmaceutical industry and 13 years in Academia. He has 25 research papers published in international journals, Scopus, and UGC Care. He has written four books in the management profession, making a substantial contribution.