Chandra Prakash is an  Assistant Professor    R&D cell at Sri Balaji University and Ph.D. Candidate at Symbiosis International University's SCRI. He earned an MBA in marketing  and operation. He worked as a assistant marketing Manager for JK Tyre Industries Limited for a year after finishing his master's degree. He served as a research associate at MICA (Mudra Institute of Communication), Ahmedabad. Moreover his research interests include marketing, branding, societal marketing, and political marketing. Although he attempts to research all of these subjects concurrently and to include an interdisciplinary approach in his studies.